On July 25, 2019, the Aowei Cloud Network (AVC) company, an all-Chinese marketing company, released general data on domestic sales of air conditioners in the first half of 2019: retail sales amounted to 33.7 million units, an increase of 5% compared to the same period last year. , retail sales amounted to 113.7 billion yuan, down 14% year on year. However, in the weak domestic air-conditioning market, the market share for Midea air conditioners increased by 2.29% against the trend, and in the online market that increased by 6.82% year-on-year, the share of Midea air conditioners increased significantly to 29.42%, ranking first in sales . The only brand that has grown up against the trend.
On the occasion of the opening of the next refrigeration year 2020, the day before yesterday, Midea Air Conditioning unveiled the release of the new generation of the Dongfeng windless series - the next generation of the Beezeless airless series.
Among them is the Midea "Dongfeng" windless column air conditioning, designed for users of large spaces. Dongfeng uses swirl airflow technology and dual air release. The air outlet has two levels of air impellers. From the upper impeller, the air flow is amplified to achieve an air supply of over long distances of more than 20 meters. The circular air flow supplied by the lower outlet of the air conditioner provides a soft, gentle air flow. The temperature difference over a large space is less than 1 ° C, which meets the maximum requirements for user comfort.
Based on the feeling of lack of wind, the Midea air conditioner solves the problem of cleaning the filters of the indoor unit, as well as the problem of free air circulation through the filters. The Midea double wash system automatically collects condensate from the indoor unit and fills the automatic rinse filter in 9 minutes. The dual hybrid fresh air system has special piping and a high-quality HEPA filter to maintain fresh air in the room. Being a new style without the sensation of wind, the S + windless system for people with sensitive skin softens the air flow through the layers of the microporous matrix and provides a comfortable feeling of “lack of wind and coolness” with one click of the remote control.
It is clear that after the release of Beezeless in 2018, Midea Air Conditioning again released a new product that will modernize the Beezeless windless series with uniform cooling of a large space and self-cleaning. Since the advent of the first Ultimate Comfort series airless air conditioner in 2015, the windless series have become a priority in the development of Midea domestic air conditioners. Currently, the windless series of air conditioners account for over 20% of Midea's domestic air conditioning sales.
The power of new air conditioning products and sales promotion that support Midea is a huge investment in the research and development of Midea air conditioners. According to publicly available information, over the past five years, the Midea Group has invested in research and development of about 30 billion yuan and set up 20 research centers in 9 countries, which account for more than 50% of research and development personnel, and nearly 90 patent applications 000. Among them, the Midea Research Institute for Air Conditioning and Cooling, which has 275 laboratories, in which more than 1000 research groups work, has created five research bases around the world, h to make a breakthrough in the development, exploration, energy efficiency, design and localization. Midea Air Conditioning also dominates or participates in 110 national, international and industry standards and is the only air conditioning manufacturer in China to approve and approve the new international IEC standard for refrigerants.
Experts believe that the advent of Dongfeng and the new line of calm split-systems will further improve the calm line of products and help Midea take the premium market.
The day before yesterday, Midea Air Conditioning also announced that the company’s animated image of Xiong Xiaomei was used as a representative of the brand’s image. Thanks to advertising over the past two years, this story of four bears has long been familiar and loved by users.
Today, at a conference, Industry Online announced a comparison of data on the supply of domestic air conditioners in the domestic market for the first half of 2019. The data shows that supplies of Midea air conditioners are approaching Gree at an unprecedented speed: in the first half of the year, only supplies to Midea, Oaks and TCL increased, while other brands are reduced, while Chigo’s situation is close to disaster.
According to industry-specific online data, Gree had 25.39 million sales units, which is 5.61% less compared to the same period last year, 24.43 million sales units at Midea, an increase of 14.97% compared with the same period last year, Oaks 9.72 million units, which is 6.35% more than the same period last year, Haier 7.1 million units, which is 20.13% less than the same period last year of the year. Chigo shipped just 1.595 million units, which is 45.93% less than the previous year.
