Midea, the world leader in sales of air conditioning products¹ and home appliance production², will stamp the Sport Club Corinthians Paulista jersey in season 2020, above the number of players in the back region. Present in Brazil since 2011, this is the first time that the company logo will be among the sponsors of the São Paulo club.
Midea's debut on the team's shirt takes place on January 15, in confrontation with New York City FC, for the Florida Cup. The company's presence in the club's main product remains throughout the year, in the Paulista, Brazilian and World Cup championships. Liberators of America. In addition to the space on the shirt, sponsorship also involves the brand's exposure at the Corinthians Arena, during professional team training, backdrops for interviews and special actions with Fiel Torcida.
“We are delighted to make this partnership a reality. We chose Corinthians because in addition to being one of the biggest teams in Brazil, we believe that connecting with a winning and long-standing team reinforces our ongoing pursuit of high quality and performance in our products and translates our passion for what we do. Midea is a global company that is already part of the life of many Brazilians and this seal will bring us even closer to the day to day of our consumer, raising our brand to a new level. We are confident that together we will be very successful in the 2020 season, ”says Felipe Costa, Midea CEO.